Amin Lakhal
B2B Marketing & Audiovisual Media
More than three years of experience at formary in automation, AEO/SEO and B2B content creation. My second passion is film and sound, most recently as producer and co-writer of the award-winning short film “Schimmelreiter”.
01 · B2B Marketing
B2B Marketing
I help B2B companies get found and turn visitors into leads, using automation, SEO/AEO and content with a clear goal.
To marketing- Marketing automation with Make
- HubSpot: workflows and pipelines
- SEO and AEO content system
- KPIs and reporting
02 · Film & Content
Film & Content
From idea to execution, from short film to case study. Concept and production with a focus on the final product.
To film & content- Concept, script and storytelling
- Production and shoot organisation
- Camera, lighting and product photography
- Editing, sound design and animation
“Schimmelreiter”
Awarded in Berlin and Milan
Berlin Short Film Festival · Milan Film Festival
- Berlin Short Film Festival Best Horror Short
- Milan Film Festival Best HorrorBest CinematographyBest Sound Design
- My role
- Executive Producer & Co-Writer
Why these belong together
I come from media. At formary I learned how B2B marketing really works: how you get found, how visitors turn into leads, and how to automate all of that with HubSpot and Make.
A lot of it I could connect right away. I built formary’s YouTube channel from scratch, planned, shot and edited the videos and cut them into Shorts. All of that in a B2B niche: thermoformed plastic parts. You first have to understand how to reach that audience before you can make content that lands.
Beyond that I got to work in many other areas: social media posts, blog articles, whitepapers and other content pieces, keyword research and analysing what actually works.