About me
Who I am
I’m Amin Lakhal, with a passion for audiovisual media and marketing. I studied Media Conception at Furtwangen University (B.A., grade 1.7) and worked as a working student in content marketing at formary from 2023 to 2026.
I started out in marketing: creating content for a target audience and understanding what happens after someone has seen the content. At formary I got to learn more and more with great mentoring. Then came the visual side: camera, editing, 3D and a short film that won Best Horror Short at the Berlin Shorts Festival and three prizes at the Milan Film Festival.
This crossover of skills has helped me a lot. At formary I was able to take on many tasks, from media production to content and SEO to automations in Make and HubSpot. That showed me how everything is connected, and it’s also how I found the topic of my bachelor’s thesis.
It is titled “Development of a framework for the automated generation of brand-consistent interface content using Make and GPT automation”. The workflow automatically creates matching landing pages in the company’s corporate design for videos.
Skills
What I bring
Film & Content
Everything someone ends up seeing or hearing.
- Video concepts and scripts
- Camera, lighting, set coordination
- Editing, grading, sound design (DaVinci, Adobe)
- Motion and 3D
- Product photography
- Banners, social graphics, ad sets
- Whitepaper and download layouts
- Copywriting
Overlap
Why it makes sense to have both in one person.
- Content strategy from concept to lead
- SEO and AEO optimised editorial work
- Landing pages: copy, layout, conversion
- Lead magnets that also look good
- Campaign planning and release coordination
- Project planning and project management
B2B Marketing
Everything that runs without anyone watching.
- Marketing automation with Make
- HubSpot: workflows, pipelines, lifecycle
- Running and modelling a CMS (Strapi)
- Integrations with third-party tools
- Tracking and reporting setup
- Web development with TypeScript
- AI-assisted content pipelines
Career
03/2023 — 08/2026
Working student, content marketing
formary · video production, product photography, SEO/AEO, campaign planning, content analysis, HubSpot automation, lead management
2022 — 08/2026
B.A. Media Conception · grade 1.7
Furtwangen University · focus on audiovisual media production
Thesis: “Development of a framework for the automated generation of brand-consistent interface content using Make and GPT automation”
2019 — 2022
Media Informatics
Furtwangen University · web development, computer graphics, 3D modelling
The full CV is available as a PDF and can be sent on request.
Training
What else I got to learn
2026
Make Academy Marketing
Make · automation with Make: scenarios, modules and data flow between applications
06/2026
IHK seminar “AI-assisted image generation” Film
IHK (Chamber of Commerce) · using generative AI to create images
07/2025
OMR Deep Dive “How AI is revolutionising SEO” Marketing
OMR × Claneo · GPT Search and AI Overviews · changing search behaviour · visibility in AI answers · recycling content for new channels
Online course
SEO Fundamentals — 10-week course Marketing
OMR Academy · SEO strategy · on-page and technical · content · off-page and content marketing · user signals · KPIs and SEO tools